GLOBAL
MARKETING
MANAGEMENT
AND BRAND-
The four-month professional development course is intended for specialists who want to receive applied education in the field of marketing and visual decisions in global and local markets.
You will learn to explore market features and consumer habits as barriers or opportunities to market and localize global brands. Learn to understand how the space of meanings of text or graphics, as well as the strategy for their implementation, is closely related to mentality and culture.
You will learn to explore market features and consumer habits as barriers or opportunities to market and localize global brands. Learn to understand how the space of meanings of text or graphics, as well as the strategy for their implementation, is closely related to mentality and culture.
During the training period, students learn to interact with project management specialists and colleagues in creative professions. The entire course is based on solving brief problems from an international company using the methodology provided.
The course trains versatile specialists who can independently and in teams manage projects that include both analytical and creative activities.
The course trains versatile specialists who can independently and in teams manage projects that include both analytical and creative activities.
FEATURES
During the course students will study:
→ Data collection and processing technologies
→ Local Market Analytics Features
→ Principles of development of brand
→ Brand portfolio management strategies
→ Development of creative brand strategy
→ Development of brand marketing communications in the local market
→ Data collection and processing technologies
→ Local Market Analytics Features
→ Principles of development of brand
→ Brand portfolio management strategies
→ Development of creative brand strategy
→ Development of brand marketing communications in the local market
ABOUT
ABOUT
THE
PROGRAM
The four-month training program includes an introduction to specialization in the main areas of the course (strategy, management, design, marketing) and one practical project, the work which will be carried out in training groups. provided methodology.
The focus is on an in-depth study of basic subjects and practices. The program contains disciplines:
→ Audit and comparison of consumer crops
→ Analysis and forecast of consumer behavior in a crisis
→ Identify product and brand niches based on audience needs
→ Cultural and Gender Features in Design and Advertising
→ Budgeting of advertising campaign and selection of performers
→ Audit and comparison of consumer crops
→ Analysis and forecast of consumer behavior in a crisis
→ Identify product and brand niches based on audience needs
→ Cultural and Gender Features in Design and Advertising
→ Budgeting of advertising campaign and selection of performers
Entering the course, you must be interviewed to assess the level of education, motivation of the student, and their possible prospects in the branding industry.
The course welcomes applicants with different work experiences. If your experience was primarily related to marketing and management - you pump these skills to a high level and get an idea of the basics of brand design. If you are a designer, you will have marketing and communication competencies.
The course welcomes applicants with different work experiences. If your experience was primarily related to marketing and management - you pump these skills to a high level and get an idea of the basics of brand design. If you are a designer, you will have marketing and communication competencies.
HOW
TO JOIN